Press

Media In Canada: Adobe draws a hard line for SSPs on transparency

Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”

Read More at Media In Canada

Leave a Reply

Your email address will not be published. Required fields are marked *