Press

Digiday: Bauer Xcel Media increased its ad rates by 20 percent with server-side bidding

For its on-page bidding, Bauer Xcel hosts supply-side platforms in an Index Exchange wrapper tag, which collects bidders’ code in one place to make it easier to manage and improves page-load times by setting a ceiling on how long bidders have to respond before they are passed over.

 

Read More at Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *