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LBB Online: Brexit One Year On: What Was The Word on The Croisette?

Luke Fenney, VP, Publisher Development, Index Exchange
There have been various events in the world – Brexit, Trump – that have really brought a need from everyday people to have access to quality content. That has put the power back into the hands of traditional publishers. At a time when fake news, or not even fake news but lower quality news sites, are getting a lot of traction, the challenge we have in this industry is that most buyers are just looking for an audience and they don’t care where they get it from. A publication like The Guardian pays a journalist x amount per year, plus a sub editor, etc., and spend a lot of money on that. Then there are other websites that are either algorithmically creating content, scraping content or paying someone in a cheaper country to write something in poor English. Those premium publishers aren’t being rewarded for the effort that they’re putting in. Consumers are now really looking for those trusted sources.
Read More at LBB Online

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