AdExchanger: AT&T Gets Its Day In Court; BuzzFeed Ramps Up In Programmatic

The company is ramping up its ad tech, with Ads.txt-certified vendors AppNexus, Index Exchange, Teads, OpenX, Rubicon Project and Kargo. “Our core business is still native,” Brown says, citing the company’s long-time bread-and-butter sponsored content revenue. But building and targeting BuzzFeed-branded audience segments based on interests (a cash cow product with social media platforms) is too tempting ...continue reading

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Digiday: ‘Data is everything’: Netflix is pouring money into marketing – and that should benefit programmatic

Of course, Netflix will continue to run programmatic in-house through a team – consisting of multiple former WPP and Publicis employees — in the Bay Area. This is because more and more brands have started overseeing contracts in programmatic, and Netflix can take an in-house approach because it has technical competency, according to Will Doherty, ...continue reading

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