As the mobile landscape continues to evolve, we aim to invest where it makes the most impact for our customers. From increasing eCPM for publishers to providing top ROI for advertisers, our goal is always focus on the top performance for you. The future of mobile advertising is in the power of programmatic buying and we’re excited to expand the demand for our developers with the Chartboost Exchange. Now through our real-time bidding exchange, developers have access to diverse demand to increase revenue and advertisers have access to global supply in a programmatic way. We’re very excited to launch Chartboost Exchange with technology partners Aarki, Index Exchange, and Rubicon Project.
Read the full release below and learn more at Chartboost.com/ad-exchange
Chartboost Launches Mobile Programmatic In-App Bidding Exchange
Partnering with Aarki, Index Exchange and Rubicon Project, the Chartboost Exchange helps advertisers reach high value mobile gaming audiences at scale
SAN FRANCISCO – September 21, 2017 – Chartboost, the leading mobile gaming audience platform, launches Chartboost Exchange, opening programmatic access to its in-app global gaming inventory. Now for the first time, brand advertisers can reach the highly valuable mobile gaming audience at scale through technology partners Aarki, Index Exchange and Rubicon Project.
With more than 2.6B monthly active users, the growth of gaming continues to dominate engagement in the mobile space worldwide. In the U.S., 69 percent of mobile phone owners play a game once a month. In overall digital ad revenue, mobile ad spend accounted for over half in 2016.
Mobile and gaming are set to overtake the world of digital advertising and the mobile gaming audience is an untapped opportunity for brands. The Chartboost Exchange reaches over 300,000 mobile games worldwide, with over 900 million active players who engage in over 40 billion monthly game sessions through high performing ad units, such as video and interactive ads.
“This integration allows Aarki to programmatically reach a 100% games audience and deliver programmatic media at scale,” said Nicol Cseko, Director of Product at Aarki. “Chartboost’s global in-app inventory and high-quality users are a perfect fit for our advertisers.”
“As we continue to build the future of automated advertising, Chartboost is a key partner for reaching in-app audiences,” said Shael Fryer, VP Enterprise, Index Exchange. “Trust with advertisers and publishers is critical in our business and Chartboost helps us continue our commitment to transparency.”
Transparency is a driving force in the Chartboost Exchange with a focus on data accessibility, brand safety, and full control over the user experience with ad creatives all supported by direct SDK-driven access to all publishers on the exchange. Through native in-app and innovative ad formats – like interstitial, vertical video, and interactive ads – creatives are dynamically optimized to 98 percent viewability.Read More at Chartboost