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Digiday: ‘Data is everything’: Netflix is pouring money into marketing – and that should benefit programmatic

Of course, Netflix will continue to run programmatic in-house through a team – consisting of multiple former WPP and Publicis employees — in the Bay Area. This is because more and more brands have started overseeing contracts in programmatic, and Netflix can take an in-house approach because it has technical competency, according to Will Doherty, vp of business development for Index Exchange.

Read More at Digiday

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