Exchange Wire: What to Expect from the Digital Media Playground: dmexco 2017

The 2017 dmexco conference takes place in just two weeks and, for the world of ad tech, it is the beacon event in the advertising calendar. The agenda, touting 250 hours of program, with more than 570 speakers across the two-day event, includes Twitter CEO, Jack Dorsey; Facebook’s COO, Sheryl Sandberg; Sir Martin Sorrell, CEO of WPP; and of course one of the most recognisable names to come out of advertising this year, Marc Pritchard of P&G.

They, along with a plethora of high-profile speakers from the fields of marketing, media, and technology, will be focusing on current trends and issues across the industry, while looking at what the future holds in line with the conference slogan, “lightening the age of transformation.”

For those not enticed by fluffy marketing slogans, there should be plenty more to tempt you. It’s the place where the great minds of ad tech come together and shine a light on the future of the industry. The Cannes Lions festival may have been a disappointment for some this year, but it’s a near certainty the same will not be said for the dmexco conference.

If you’re keen on hearing from some major ad tech players, dmexco is the place for you (outside of ATS London during the same week, of course), with the CEOs of SpotX, PubMatic, Index Exchange, and The Trade Desk, among many others lined up to speak.

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