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The Drum: Index Exchange – Programmatic Transparency

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Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will soon take over the entire industry. However, this transition has not been without controversy, with ‘transparency’ one of the catch phrases concerning the sector in recent years.

In many cases, advertisers simply don’t know who to trust, and this has led the creative minds at family-owned Index Exchange to draft-in some of the younger members of their clan(s) to offer their take on the current state of transparency in the online marketing sector.

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