IX Perspectives

Index Exchange x The Trade Desk’s “Trading Academy”

Index Exchange’s President and CEO Andrew Casale recently sat down with The Trade Desk’s CEO, Jeff Green, to discuss the benefits header bidding can bring to both buyers and publishers. The conversation was featured in The Trade Desk’s Trading Academy video series, an educational program featuring executives throughout the industry working to demystify the ins and outs of programmatic advertising.

Hear Andrew’s take on the implications of header bidding, and be sure to check out the Trading Academy to learn more about the program and request enrollment.

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