Digiday: Publishers see a slow shift, not rush, to first-price programmatic ad auctions

Programmatic media is slowly shifting from second-price auctions to first-price auctions, where the highest bidder pays the price they submitted. Publishers at the Digiday Programmatic Media Summit in New Orleans said they have started testing the first-price model at a small scale. While the publishing executives interviewed for this story are not sure how effective first-price auctions will ...continue reading

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Journale Du Net: “Prisma Media fait partie des éditeurs français qui utilisent notre wrapper header bidding”

Le patron de la technologie de SSP et header bidding évoque l’ouverture de son premier bureau français et partage sa vision d’un marché qui n’en est encore qu’à ses débuts. JDN. Index Exchange est un acteur majeur de l’écosystème adtech en Amérique du Nord mais vous êtes moins connu en Europe. Comment vous positionnez-vous ? Andrew Casale ...continue reading

French Solutions Press

Deloitte: Deloitte Technology Fast 50 winners achieve strong growth in a challenging labour market

Toronto, November 9, 2017 – Today, Deloitte celebrates the 20th anniversary of its Technology Fast 50 program and unveils the winners of its Technology Fast 50, Companies-to Watch and Leadership awards programs. The Technology Fast 50 program recognizes Canadian technology companies for their entrepreneurial spirit, innovation, rapid revenue growth, and world-class achievements. This year, the Fast 50 ...continue reading

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