The advertising industry is gripped with fear over new moves from Google that could minimize or even cut out other ad tech players from the market. Earlier this week, the search giant announced a new policy position to restrict personalized advertising online, which could cement Google’s ad tracking system as the industry standard, forcing other players to ...continue reading
First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black individuals and scholars. In the decades since it began, Black History Month has continued to serve as an opportunity to salute Black communities — a chance to pause, reflect, and more closely familiarize ourselves with ...continue reading
Success Story: M Publicité M Publicité, is the advertising department of the highly-respected French publisher Le Monde. Le Monde group is known for publishing Le Monde, Le Nouvel Obs, La Vie, Courrier International, Télérama, HuffPost.fr. As a part of their effort to embrace and adopt programmatic advertising in stages, we worked with M Publicité to ...continue reading
Last week, we celebrated our 8th IX All Hands, an annual gathering of Indexers from across the globe to reflect on the year past and look forward to what’s to come in 2021. A time-honored tradition, IX All Hands is typically held in our founding city, Toronto. Being unable to join together in person this ...continue reading
Toronto & Madrid, February 2, 2021 — Index Exchange, one of the world’s largest independent ad exchanges, today announced that it has hired Mario Torija as Managing Director of Spain — a clear mark of the company’s plans for growth in the region. “In 2020, Index Exchange grew its revenue by 20% across Southern Europe ...continue reading
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to our industry and otherwise, ad tech (being ever-resilient) has been able to pivot and respond to the market’s needs accordingly. It has also been experiencing a renaissance of sorts, driven largely by a recent resurgence ...continue reading
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with Index’s Senior Vice President of Product, Mike McNeeley, to hear more about his vision for the future, the opportunities ahead, and the key goals he’s hoping to accomplish with partners in the coming year. First ...continue reading
Lori Goode, CMO at Index Exchange, and Matthew Scott Goldstein, independent analyst, advisor and consultant at .msg, continue their discussion about publisher priorities in 2021 and the impact on the ad tech ecosystem.
Matthew Scott Goldstein, Independent Analyst, Advisor & Consultant at .msg, and Lori Goode, Chief Marketing Officer at Index Exchange, sit down virtually to discuss what’s ahead for 2021.
This year marked Index Exchange’s fifth annual Hackathon. Needless to say, Hackathon 2020 was notably different from the first four. Hackathons create an environment where creative ideas and company culture can really flourish. My favourite part has always been the raw and uncapped energy that everyone participating undoubtedly feels. Sitting around boxes of pizza at ...continue reading
This year has been a challenging one for all of us. In the past, we’ve expressed our appreciation for you, our partners, through gifts, champagne toasts, and shared meals. But the holidays — like everything else in 2020 — look a bit different this year. And while we feel more gratitude for you than ever, ...continue reading
Welcome to A Day In The Life — a series dedicated to showcasing the ethos of an Indexer. This month, we sat down (virtually) with Lukas Pelzer — Coordinator, Buyer Services — to chat about the balance between work and studies and hear more about his proudest achievement at Index Exchange to date. To start, ...continue reading