This Woman’s Work: Kayla Wilson, InMobi Exchange
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both ...continue reading
AdExchanger: AT&T Gets Its Day In Court; BuzzFeed Ramps Up In Programmatic
The company is ramping up its ad tech, with Ads.txt-certified vendors AppNexus, Index Exchange, Teads, OpenX, Rubicon Project and Kargo. “Our core business is still native,” Brown says, citing the company’s long-time bread-and-butter sponsored content revenue. But building and targeting BuzzFeed-branded audience segments based on interests (a cash cow product with social media platforms) is too tempting ...continue reading
Beet.Tv: Ad ID Consortium Ramps Up In Q2, AppNexus McCarthy Says
The progress has been really good. We’re almost done, kind of completing the consortium set-up as a legal entity with all the right bylaws and agreements,” he says. “AppNexus is very close to finishing our portion of the tech that helps power it, and Live Ramp has finished their version of the tech, so if ...continue reading
AdExchanger: IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers
The IAB Europe consent standards were created primarily by advertising technology companies, with contributions from AppNexus, MediaMath, Index Exchange, Oath, Conversant, Quantcast, Sizmek and DMG Media, a British newspaper publisher. And the framework’s backers may have their work cut out when it comes to getting scaled adoption from publishers.
What is the BidCycle?
Adweek: Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry
“As each brand gets much more sophisticated about how they do programmatic advertising, they will start to hone in on viewability as a way of actually judging how much of media was affected,” said Will Doherty, vp of business development at Index Exchange. “They’re going to create their own standard in which they judge.” IBM ...continue reading
Inside IX: Life Of An Engineer
AdExchanger: Forced Redirect Ads Cost Publishers Money, But So Does Blocking Them
Publishers and ad tech vendors can restrict how ad creative behaves via sandboxing or SafeFrames, an IAB-developed form of sandboxing that sets rules for an ad’s behavior. Sandboxing “puts ads inside a protective container so they can’t misbehave on a publisher page,” explained Gabriel DeWitt, VP of product and tech ops at Index Exchange. The ...continue reading
IX Masterclass: Chrome Better Ads Standards
Digiday: ‘Data is everything’: Netflix is pouring money into marketing – and that should benefit programmatic
Of course, Netflix will continue to run programmatic in-house through a team – consisting of multiple former WPP and Publicis employees — in the Bay Area. This is because more and more brands have started overseeing contracts in programmatic, and Netflix can take an in-house approach because it has technical competency, according to Will Doherty, ...continue reading
CES 2018 Insights Report
Click here to hear what stole the attention of the industry’s thought-leaders at our Adweek Branded Custom Content Studio – from voice technology and OTT to brand safety, identity and stand-out content.