As the mobile landscape continues to evolve, we aim to invest where it makes the most impact for our customers. From increasing eCPM for publishers to providing top ROI for advertisers, our goal is always focus on the top performance for you. The future of mobile advertising is in the power of programmatic buying and we’re ...continue reading
Concert, the publisher-led marketplace offering advertising from media brands like Vox Media and NBCUniversal, will now be available to advertisers programmatically. The new programmatic offering is available via a partnership with global ad marketplace Index Exchange. Concert’s programmatic offering will allow advertisers to layer on their own data and audience insights and program advertising with more control across Concert’s ...continue reading
Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading
Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading
Index Exchange’s Andrew Casale talks programmatic trends COLOGNE, GERMANY—After years of relying on programmatic pipes and technology to handle digital advertising, complexities and growing concerns about ads appearing alongside controversial content means ad-tech companies need to form trust with marketers. “The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO ...continue reading
Index Exchange is proud to announce we’ve ranked no. 110 in Profit 500’s list of “Fastest Growing Canadian Companies.” Profit 500 also ranked Index Exchange no. 14 out of 53 for fastest growing marketing and media companies. To view the full list, please click here.
Each year, global media leaders convene in Cologne, Germany for DMEXCO, an adtech tentpole conference that is quickly becoming more essential each year. At the event, attendees present best industry practices, network among global colleagues and consider approaches to propel their industry forward. This year, Index Exchange has increased its presence on the ground significantly ...continue reading
Throughout Day 1 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Dave Smith,V.P., Monetization & Yield, Pandora Trip Foster, EVP, Revenue, Adomik Jen Witt, Director, Revenue Operations, EMEA, Match.com Brian Rifkin, Co-Founder, JW Player George Bouras, Programmatic Platforms and Data Manager, ...continue reading
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Drew Bradstock, senior vice president of product at Index Exchange. People-based marketing, in which publisher and advertiser first-party data is employed to target users across devices, is hotly debated as the new standard for attribution. For ...continue reading
Header bidding is unloading a symphony of destruction on ad tech, and supply-side platforms are adjusting by jacking up their price floors in hidden ways. Rather than setting price floors as a flat fee upfront, some SSPs are setting high price floors after their bids come in as a way to squeeze out more money from ad buyers who ...continue reading
Although 5,000 ad tech companies exist today, the industry is full of dead men walking. Unlike other tech industries, struggling ad tech companies rarely die swiftly, even if they’re not on the path to growth. Instead, they take a cut of the disappearing ad dollar while pivoting through various business models until they can sell off some of their ...continue reading