Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate. The company says its expansion is not only happening without outside investors, but possible in part because it doesn’t have outside ...continue reading
Take a behind the scenes look at how data is shaping eBay creative and reaching the people that make up one of the worlds largest online marketplaces.
The platforms powering advertising technology are complex – those powering IX technology are no different. Luckily, our engineering team thrives on scaling highly complex processing systems in the midst of constant growth and marketplace change. We’re pleased to launch our latest series aimed at shedding light into IX’s culture of innovation and the inner workings ...continue reading
Index Exchange sees itself as one of the pioneers of header bidding. Well positioned internationally, the Ad Exchange is also trying to make good on the German market. ADZINE spoke to Luke Fenney, VP of EMEA Publisher Development, about Index Exchange’s goals in the German market, the challenges in the mobile in-app business, and the move to ...continue reading
Google said in a blog post that Exchange Bidding data will be added to DoubleClick’s data transfer report, allowing publishers to see the figures in every bid on every auction. In a previous interview with MiC, Alex Gardner, SVP of partner development at Index Exchange, said the rising prominence of header bidding is a sign of a healthier digital advertising landscape. ...continue reading
Meanwhile, Drew Bradstock, Index Exchange, SVP, product, has added: “Index Exchange’s partnership with Google provides new points of entry to publishers across the globe and allows us to rapidly grow our quality app supply.” The blog post concluded: “To ensure publishers continue getting the greatest value for all their ad inventory, we’re expanding Exchange Bidding ...continue reading
A growing network of global partners As publisher adoption of Exchange Bidding has grown, so has our network of exchange partners. Publishers can now access real-time demand from more than 10 exchangesincluding new partners like Triplelift and Aerserv directly in DoubleClick. Not only are publishers benefitting from Exchange Bidding, but our exchange partners are also seeing ...continue reading
Index Exchange is proud to have our Vice President of Marketing and Communications, Emily Mourad, recognized by Folio’s 2018 Top Women in Media Awards in the Corporate Champions category.