Welcome to IX State of the Market, a series highlighting the various markets of IX. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
The digital advertising market is currently dominated by Facebook and Google, aka ‘the duopoly’, with the pair representing anything up to 90% of growth in the sector. Such is the resilience of their dominance, the pair seemingly emerged from their respective crises, ranging from brand safety, measurement woes to mass data leakage, financially unscathed throughout ...continue reading
Last month, IX headed to Tokyo as part of our continued efforts to expand in Asia Pacific. Our team held meetings with new partners to gain insight, attended conferences to learn more about the new market, and of course, indulged in some sushi (and sake) here and there. We kicked off the trip with a ...continue reading
Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1. M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack. Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tapping into ...continue reading
Europeans and companies that hold data about them woke up in a new world this morning. May 25 was the final deadline for compliance with the new GDPR. For ad-tech and marketing, GDPR seems to represent a threat to many of the advanced targeting techniques that have grown exploded in the last five years, many ...continue reading
Take a behind-the-scenes look at your header tag wrapper to see how bids are passed from your exchange partners to your ad server. Use the tools listed below to follow along with the video: Chrome browser inspect tool Filtered values for the network calls: /indexww|cygnus|gdfp|adtech|jpt|pubm/ Online Javascript Beautifier tool
We were thrilled to host our second annual IX Open executive summit in Santa Monica. From discussing the future of identity to hearing Steve Ballmer’s leadership advice, take a look back at our week in California!
If you create software solutions for healthcare, is your company a healthcare company or an engineering company? While there’s nothing that says you need to choose, often a company adopts an identity that permeates throughout its culture. Some folks in the world of banking have struggled for years to find a new identity in the digital ...continue reading
Regulators have largely left legitimate interest as an open question, and to the extent they have answered it, those answers can vary by regulator. “Different countries within the EU have different definitions for legitimate interest. So not only is it a subjective interpretative piece of legislation, but that subjectivity is slightly more extreme by market,” ...continue reading