The Drum: Google announces full rollout of Exchange Bidding to counter header bidding rise

Meanwhile, Drew Bradstock, Index Exchange, SVP, product, has added: “Index Exchange’s partnership with Google provides new points of entry to publishers across the globe and allows us to rapidly grow our quality app supply.” The blog post concluded: “To ensure publishers continue getting the greatest value for all their ad inventory, we’re expanding Exchange Bidding ...continue reading

Press

DoubleClick Publisher Blog : Exchange Bidding now available to all customers using DoubleClick for Publishers

A growing network of global partners As publisher adoption of Exchange Bidding has grown, so has our network of exchange partners. Publishers can now access real-time demand from more than 10 exchangesincluding new partners like Triplelift and Aerserv directly in DoubleClick. Not only are publishers benefitting from Exchange Bidding, but our exchange partners are also seeing ...continue reading

Press