Advertising ID Consortium: New Member Companies for Advertising ID Consortium
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading
The Drum: The Open ID adtech consortium has announced a host of new members
Initially unveiled in May 2017, the consortium was established to construct an open identity solution that will be made available to participating members – initially AppNexus, Index Exchange, and LiveRamp – free of cost via a standardized people-based identity solution and cookie.
Join Index Exchange at CES
Are you heading to Las Vegas for the 2018 Consumer Electronics Show? Join us as we gather to discuss the most pressing trends in our industry atop the Cosmopolitan Hotel. Our meeting suite is conveniently located on the 61st floor of the West End Tower at the Cosmopolitan Hotel, Penthouse #6614. While visiting our CES suite, ...continue reading
Ad Age: Ad-Tech Consolidation Poised
“Everybody knows it is coming, everybody knows it is law, so you must abide by it,” says Andrew Casale, CEO at Index Exchange. “There is still a lack of purpose and clarity on important elements around consent.”
Glassdoor: 2018 Best Places to Work
We’re thrilled to be included on Glassdoor’s list of Best Places to Work in 2018! Thank you to all our employees that have helped us grow and make IX what it is today! To view the full list of winners, click here.
The Drum: Inside Adform’s ‘Hyphbot’ ad fraud takedown
Since launching earlier this year, over 50% of the top ComScore publishers have implemented ads.txt, and many third-party ad exchanges have been keen to trumpet their support of the initiative, including AppNexus, Google, Index Exchange, OpenX, PubMatic and Rubicon Project. This is in addition to adtech players on the buy-side of the industry.
Digiday: LittleThings boosted ad rates by 20 percent with video header bidding
A year ago, LittleThings began testing video header bidding with Index Exchange’s wrapper tag and has since added a handful of supply-side platforms to its wrapper.
Adweek: What It’s Like to Go Inside a Data Center That Generates $4 Trillion in Business Every Day
Index Exchange offers a peek at how programmatic advertising works. The reason for today’s visit is get an inside look at where ad-tech company Index Exchange keeps roughly 1,000 ad servers and its hardware. It’s one of the company’s eight locations across the world that store the high-tech stuff that processes 30 billion daily requests ...continue reading
Index Exchange Shortlisted at The Digiday Awards Europe
Index Exchange is proud to announce that we have been shortlisted at the Digiday Awards Europe in the category “Best Programmatic Advertising.” Winners will be announced at the Digiday Awards Europe Gala on January 24, 2018. To view the full list of nominees click here.
Digiday: Publishers see a slow shift, not rush, to first-price programmatic ad auctions
Chip Schenck, vp of programmatic sales and strategy, Meredith We just started testing first-price with Index Exchange today. With second-price auctions, the buyer mentality is to win an auction because advertisers know that even if they bid the highest price, they will end up paying less. But with first-price auctions, media buyers pay based ...continue reading
Beet.tv: LiveRamp’s Clinger On The Quest For A Super-Cookie
That is a question three of them set out to answer this May, when AppNexus, Index Exchange and LiveRamp created The Advertising ID Consortium, a big initiative to create a single pool of user identities.