Programmatic should be synonymous with end-to-end transparency, according to Andrew Casale of Index Exchange, which is active in Australia and Japan and coming soon to Singapore.
The digital-ad market in Japan is ready for a “pivot” toward greater supply-chain transparency. That’s the view of Andrew Casale, president and CEO of Index Exchange, an independent North America-based programmatic exchange.
“We’re encouraged by publisher excitement to embrace header bidding and push toward greater supply-chain transparency,” Casale said in a conversation at Cannes Lions 2018.
Index Exchange entered the Japan market recently through an agreement with Dentsu-owned CCI, which will essentially function as a representative in the market. The company also opened an office in Sydney last fall and plans to open a Singapore office soon, Casale said.Read More at Campaign Asia