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Adweek: What It’s Like to Go Inside a Data Center That Generates $4 Trillion in Business Every Day

Index Exchange offers a peek at how programmatic advertising works.

The reason for today’s visit is get an inside look at where ad-tech company Index Exchange keeps roughly 1,000 ad servers and its hardware. It’s one of the company’s eight locations across the world that store the high-tech stuff that processes 30 billion daily requests to serve ads on clients’ sites like Time Inc. and Condé Nast.

 

Read More at Adweek

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