TORONTO, ON - February 13, 2012 — eyeReturn Marketing, the leading provider of agency ad-serving services in Canada, including eyeDemand, Canada's first Demand Side Platform (DSP) is now integrated with Casale Media's premium ad exchange, CasaleX. This integration allows advertisers to buy rich media on top tier inventory from high quality publishers in real time. Casale Media is one of Canada's leading premium online media technology companies.
eyeDemand reaches 91% of Canadian online audiences. In addition to the unprecedented capability of delivering rich media via real time bidding, eyeDemand also features built-in verification tools and comprehensive reporting capabilities including post-click, view through and audience analysis.
"The partnership between Casale Media and eyeDemand offers online advertisers the best of both worlds, rich media advertising within a proprietary exchange platform. This finally enables advertisers to deliver high impact, multi-faceted ad units, targeted to their core audience," said said Renée Hill, President of eyeReturn Marketing.
eyeReturn Marketing and Casale Media are two of Canada's largest advertising technology companies. eyeReturn Marketing has earned an enviable reputation as Canada's largest and most trusted third party ad-server, and Casale Media is the country's largest independently owned digital media company.
"Our publishing customers have long desired a real-time bidding solution that provides both high quality, brand safe campaigns and maximum control of advertising. Partnering with eyeReturn is the right choice for delivering the advertisers our publishers want," said Joe Casale, CEO of Casale Media. "eyeReturn, like Casale Media, has a strong foothold in the Canadian market and a passion for connecting customers with media sources they can trust. eyeDemand will widen revenue opportunities for our publishers, enabling the growth of the Canadian online advertising market even more."