DSP eyeDemand Integrates with Casale Media's Premium Echange, CasaleX

TORONTO, ON - February 13, 2012 — eyeReturn Marketing, the leading provider of agency ad-serving services in Canada, including eyeDemand, Canada's first Demand Side Platform (DSP) is now integrated with Casale Media's premium ad exchange, CasaleX. This integration allows advertisers to buy rich media on top tier inventory from high quality publishers in real time. Casale Media is one of Canada's leading premium online media technology companies.

eyeDemand reaches 91% of Canadian online audiences. In addition to the unprecedented capability of delivering rich media via real time bidding, eyeDemand also features built-in verification tools and comprehensive reporting capabilities including post-click, view through and audience analysis.

"The partnership between Casale Media and eyeDemand offers online advertisers the best of both worlds, rich media advertising within a proprietary exchange platform. This finally enables advertisers to deliver high impact, multi-faceted ad units, targeted to their core audience," said said Renée Hill, President of eyeReturn Marketing.

eyeReturn Marketing and Casale Media are two of Canada's largest advertising technology companies. eyeReturn Marketing has earned an enviable reputation as Canada's largest and most trusted third party ad-server, and Casale Media is the country's largest independently owned digital media company.

"Our publishing customers have long desired a real-time bidding solution that provides both high quality, brand safe campaigns and maximum control of advertising. Partnering with eyeReturn is the right choice for delivering the advertisers our publishers want," said Joe Casale, CEO of Casale Media. "eyeReturn, like Casale Media, has a strong foothold in the Canadian market and a passion for connecting customers with media sources they can trust. eyeDemand will widen revenue opportunities for our publishers, enabling the growth of the Canadian online advertising market even more."

About eyeReturn Marketing

eyeReturn Marketing is the leading digital advertising platform in Canada. As a third party ad-server, eyeReturn Marketing innovates through rich media, full-service trafficking, delivery verification and flash production templates. eyeReturn Marketing's demand side platform, eyeDemand, uses all Canadian data and dynamic optimization to reach audiences with maximum efficiency. Combined with an uncompromising level of service, eyeReturn Marketing is the platform that makes digital advertising and technology work in the real world.

About Casale Media

Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index Platform a fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through the Index exchange or a publisher's own private marketplace. Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet®, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers. Headquartered in New York and Toronto, the award-winning company is guided by its dedication to need-based development and a quality-focused culture.

About Index

Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy.
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