Press

WARC: Picking a path through header bidding

In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations of the “waterfall” bidding process to the “elegant solution” of header bidding.

 

Read More at WARC

Leave a Reply

Your email address will not be published. Required fields are marked *