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Digiday: Publishers, ad tech firms scramble to comply with GDPR

Regulators have largely left legitimate interest as an open question, and to the extent they have answered it, those answers can vary by regulator. “Different countries within the EU have different definitions for legitimate interest. So not only is it a subjective interpretative piece of legislation, but that subjectivity is slightly more extreme by market,” said Andrew Casale, CEO of Index Exchange.

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