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Ad Age: Ad Age Op-Ed by Andrew Casale: A Seismic Shift Is Underway in Ad Tech

It’s time for ad tech to take responsibility.

Even as ad tech players gear up to yet again take over Yacht Row at the Cannes ad festival and anticipate talking shop over glasses of rosé, they need to recognize the tone is going to be very different than when they first stepped onto the French Riviera.

 

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