AdExchanger: AT&T Gets Its Day In Court; BuzzFeed Ramps Up In Programmatic

The company is ramping up its ad tech, with Ads.txt-certified vendors AppNexus, Index Exchange, Teads, OpenX, Rubicon Project and Kargo. “Our core business is still native,” Brown says, citing the company’s long-time bread-and-butter sponsored content revenue. But building and targeting BuzzFeed-branded audience segments based on interests (a cash cow product with social media platforms) is too tempting ...continue reading

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ExchangeWire: The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media

Another initiative has emerged, ads.txt, from IAB’s Display Trading Council members: Adform, Index Exchange, IAS, PubMatic, and Rubicon Project. However, ads.txt is not getting the wide adoption it needs. Publishers are dragging their heels to get their tech teams to implement it. Even though it’s fairly simple, requiring only the dropping of a text file ...continue reading

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