IX at DMEXCO: Day 2 Insights
Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading
Ending Invalid Traffic: Publisher and Exchange Best Practices
Introduction Late last year, the industry was captivated by Methbot, a sophisticated bot network responsible for $3-5 million of ad fraud losses on a daily basis.1 The news revived interest in fighting against invalid traffic, or SIVT, which some estimates say accounts for over 40% of all traffic on the web.2 Sophisticated Invalid Traffic is ...continue reading
Media In Canada : How will the IAB’s ads.txt change Canada’s ad fraud conversation?
He added that in Canada, it’s likely that widespread adoption will happen soon, because advertisers have started demanding more from publishers in terms of viewability and brand safety. Drew Bradstock, SVP of product at Index Exchange, agreed, saying he believes conversation exploded this year in the wake of the YouTube brand safety scandal.
Strategy Online: Could a simple .txt help save your spend from ad fraud?
Drew Bradstock, SVP of product at Index Exchange, said he believes conversation around ads.txt exploded this year in the wake of the YouTube brand safety scandal.