Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase
“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading
The Drum: The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought
Will Doherty, Index Exchange, VP of business development, added: “The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying.”
Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google
“There’s a sense that, up until this partnership, that the ad industry has been measuring fraud, but not trying to get rid of it,” says Will Doherty, VP of business development at Index Exchange. “The fear of fraud is holding the industry back, and we have to ensure marketers that the supply chain is secure.”
Whiteboard Video: Standard Tags Must Die
Exchange Wire: What to Expect from the Digital Media Playground: dmexco 2017
If you’re keen on hearing from some major ad tech players, dmexco is the place for you (outside of ATS London during the same week, of course), with the CEOs of SpotX, PubMatic, Index Exchange, and The Trade Desk, among many others lined up to speak.
Ad Age: Check Your Inbox: Google Warns Publishers Serving Annoying Ads
But unlike Forbes, which violates the Better Ads Standard in several ways, Tronc-owned publications might have relatively straightforward remedies. Andrew Casale, CEO of Index Exchange, a technology company that helps publishers serve ads, said it’s likely that Tronc is only doing “one thing wrong” on its sites and thus should be easy to correct.
Digiday: How Moat mastered the art of the ad tech pivot
For example, Index Exchange is now the preferred header-bidding vendor for many publishers, but this was only after it pivoted from being an ad network and started billing on transparent fixed fees. Meanwhile, demand-side platforms that maintained high margins are getting squeezed as ad buyers move to self-service models with lower fees, and Rubicon Project hasn’t recovered since it was slow to ...continue reading
AdExchanger: The Wall Street Journal Serves Up Semantically Targeted Ads Programmatically
Smartology sets up private marketplaces to buy programmatically through Google Ad Exchange and it recently added Index Exchange as a second partner. Smartology originally tried to run the campaigns through DFP First Look, but saw more inventory after switching to preferred and private marketplace deals on Google’s platform.
WARC: Picking a path through header bidding
In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations of the “waterfall” bidding process to the “elegant solution” of header bidding.
Strategy Online: Could a simple .txt help save your spend from ad fraud?
Drew Bradstock, SVP of product at Index Exchange, said he believes conversation around ads.txt exploded this year in the wake of the YouTube brand safety scandal.
The Drum: The Digital Trading Awards USA 2017 finalists have been revealed
Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.