AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights

From breaking new ground in artificial intelligence to promoting digital advertiser transparency, these Young Influentials are shaking up the tech world. For more up-and-coming talent in media, brands and marketing, check out our full list. —Emma Bazilian Andrew Casale President and CEO, Index Exchange  Few established ad-tech entrepreneurs could claim that their careers started as a ...continue reading

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Digiday: Programmatic advertising is preparing for the first-price auction era

Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for. Second-price auctions — where the second-highest bidder determines the sale price of an impression — ...continue reading

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The Drum: Publisher-led platform Concert will let advertisers buy programmatically

Concert, the publisher-led marketplace offering advertising from media brands like Vox Media and NBCUniversal, will now be available to advertisers programmatically. The new programmatic offering is available via a partnership with global ad marketplace Index Exchange. Concert’s programmatic offering will allow advertisers to layer on their own data and audience insights and program advertising with more control across Concert’s ...continue reading

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AdExchanger: AppNexus And Index Exchange Are The Header Bidding Leaders

AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds wrappers for the demand side. Seventy percent of the top 1,000 publishers running programmatic advertising use header bidding, according to the report, which ServerBid created by looking at programmatic ...continue reading

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