Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google

Seven months ago, Procter & Gamble Chief Brand Officer Marc Pritchard–arguably the world’s most influential marketer–pronounced that “the days of giving digital a pass are over. It’s time to grow up. It’s time for action,” during a talk at the Interactive Advertising Bureau’s Annual Leadership Summit in Florida. Today, it appears Pritchard’s call to arms is coming to fruition. ...continue reading