Offre Media: Andrew Casale (Index Exchange) : «Le header bidding permet de garantir une totale transparence pour les éditeurs»

Créée en 2001 sous le nom initial de Casale Media, Index Exchange est une plateforme ad tech canadienne qui a popularisé le header bidding, cette nouvelle technologie qui permet la mise en concurrence de plusieurs SSP (supply side platform). Basée à Toronto, Index Exchange est également présente à New York et à Londres, et s’apprête ...continue reading

French Solutions

Walmart.com and MasterCard Talk With Ad Tech In Cannes About The People

From fringe panels to main events, it seemed most Cannes Lions attendees saw one of two pillars critical to the continued innovation and growth of advertising: creativity or  completely understanding your audience. In comparing each event’s content and focus, the camps were divided along advertising functions: programmatic/ad tech and non-programmatic. Though we forget it sometimes, ...continue reading

IX Perspectives