Digiday: Meredith increased revenue per visit 20 percent by getting ads to load faster

Meredith declined to name the vendors that were scrapped.Meredith has a multifaceted header bidding approach, which uses waterfalling, on-page header bidding and server-to-server connections to sell its display inventory, and it’s used this to fight latency as well. Meredith built its own wrapper to host its two server-to-server partners, Index Exchange and Amazon. This makes it easier for Meredith to move supply-side platforms across various channels, depending ...continue reading

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Digiday: ‘An ad tech urban legend’: An oral history of how header bidding became digital advertising’s hottest buzzword

Fed up with how Google’s ad server favored its own exchange, over the past two years many publishers restructured their tech stacks to simultaneously offer inventory to multiple exchanges before making their ad calls. Since this approach has helped pubs drive revenue and dial back Google’s competitive advantage, it caught like wildfire. The strategy is widely known ...continue reading

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