AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

Index Exchange’s Andrew Casale talks programmatic trends COLOGNE, GERMANY—After years of relying on programmatic pipes and technology to handle digital advertising, complexities and growing concerns about ads appearing alongside controversial content means ad-tech companies need to form trust with marketers. “The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO ...continue reading