Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase
“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading
The Drum: The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought
Will Doherty, Index Exchange, VP of business development, added: “The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying.”
Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google
“There’s a sense that, up until this partnership, that the ad industry has been measuring fraud, but not trying to get rid of it,” says Will Doherty, VP of business development at Index Exchange. “The fear of fraud is holding the industry back, and we have to ensure marketers that the supply chain is secure.”
Whiteboard Video: Standard Tags Must Die
Exchange Wire: What to Expect from the Digital Media Playground: dmexco 2017
If you’re keen on hearing from some major ad tech players, dmexco is the place for you (outside of ATS London during the same week, of course), with the CEOs of SpotX, PubMatic, Index Exchange, and The Trade Desk, among many others lined up to speak.
Whiteboard Video: How Has Header Bidding Changed the Private Market for Buyers?
Whiteboard Video: How has header bidding changed the Open Market for buyers?
AdExchanger: Podcast: Glossy Programmatic
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
Digiday: How Moat mastered the art of the ad tech pivot
For example, Index Exchange is now the preferred header-bidding vendor for many publishers, but this was only after it pivoted from being an ad network and started billing on transparent fixed fees. Meanwhile, demand-side platforms that maintained high margins are getting squeezed as ad buyers move to self-service models with lower fees, and Rubicon Project hasn’t recovered since it was slow to ...continue reading
Beet.TV: The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
Well, (now) The New York Times might have a header implementation with a bunch of SSPs – OpenX, Index, Google. So, in some cases, we might see the impression more than once, there’s some duplication that’s happening
WARC: Picking a path through header bidding
In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations of the “waterfall” bidding process to the “elegant solution” of header bidding.