Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled “Data Accuracy And The DMP.” Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two ...continue reading
Fresh off an $850 million acquisition by Yahoo, Right Media CEO Michael Walrath and board members Noah and Jonah Goodhart thought their next big ad tech venture was a crowdsourced marketplace meant to connect ad creators with brands. Despite their respect in the ad industry and connections to the largest investors in Silicon Valley and some of media’s biggest, ...continue reading
In the last year and a half, yet another new tech terminology has popped up in digital advertising, as platforms try to fix and enhance some of the wonkier off-shoots that programmatic has wrought. In “header bidding”, rather than publishers entertain bids from multiple bidding sources in a “waterfall” sequence, they can see them all ...continue reading
The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a display unit with related content – thought leadership from financial advertisers like HSBC, Credit Suisse, Blackrock and ING. To ensure those ads are next to relevant content, the newspaper works with Smartology’s semantic profiling technology, ...continue reading
LONDON: Header bidding has solved many problems in the programmatic buying process but its very success has thrown up new ones, according to an industry figure. In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations ...continue reading
A new initiative developed by the IAB Tech Lab out of the U.S. could prompt big changes in the Canadian digital advertising industry, according to some in the industry. It’s been dubbed “ads.txt” (and although the extension does refer to advertisements, it serves double-duty as an acronym for “authorized digital sellers”). The tool aims to ...continue reading
If you have been waiting in anticipation to see if you are shortlisted for the 2017 Digital Trading Awards USA, then get ready because the complete list has been announced. Judging took place on Wednesday July 26 with Wayne Blodwell of The Programmatic Advisory chairing the panel. Did you enter the Best Overall Technology category? The ...continue reading
Bauer Xcel Media has been on a programmatic sugar high since it started using server-to-server connections to sell its display inventory. About two months ago, Bauer Xcel Media, the U.S. offshoot of European women’s magazine publisher Bauer Media, started using server-side bidding. Since the publisher — whose titles include Life & Style, In Touch Weekly and Woman’s ...continue reading
O header bidding vem transformando o setor de publicidade programática de várias maneiras à medida que substitui o sistema legado em “cascata”, até então dominante na compra e venda de anúncios. Ao permitir que o publisher disponibilize seu inventário de impressões horizontalmente, conectando diversas ad exchanges ao mesmo tempo em um leilão unificado, a tecnologia apresenta uma ...continue reading