July 2016 was a pivotal month for the Republican Party’s campaign to take back the White House. With dueling Republican and Democratic National Conventions (held from July 18 -21 and July 25 to 28, respectively), we figured we’d see some programmatic ad spend to promote these events and piggyback on the platforms and candidates celebrated ...continue reading
Yesterday we profiled the most active buyers in the Index Exchange marketplace during the month of July 2016. Today, we’re covering the sell side and the inventory these buyers gobbled up during July. Below you’ll find information on header dominance, top performing ad units, and how CPMs by auction type compare. Header Share of Total ...continue reading
The fact that Index Exchange is a living, breathing, ad marketplace is a huge part of why it’s so interesting to work here. Our view of the exchange between publishers and advertisers is pure – we see which advertisers rely on programmatic month over month and how the programmatic market values the inventory the publishers ...continue reading
The waterfall worked well in the early days of programmatic – it facilitated the notion of programmatic as a clearinghouse for remnant inventory. Advertisers who set up direct deals with publishers saw available inventory first (all of it, especially the really good stuff) and made the decision to buy or pass. They would usually secure the ...continue reading
Unless you are living in a cave without electricity in a completely isolated part of the world, you probably know this past Tuesday, March 1 was Super Tuesday. If you are living in a cave shut off from the world, you’re missing out on one of the most entertaining elections most of us will likely ...continue reading