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Tag: spending

The Republican Programmatic Race: July 2016 Election Spend

July 2016 was a pivotal month for the Republican Party’s campaign to take back the White House. With dueling Republican and Democratic National Conventions (held from July 18 -21 and July 25 to 28, respectively), we figured we’d see some programmatic ad spend to promote these events and piggyback on the platforms and candidates celebrated ...continue reading

Aug 10

IX Perspectives

Auctions, Ad Units, and Pricing in July 2016: The Supply Side

Yesterday we profiled the most active buyers in the Index Exchange marketplace during the month of July 2016. Today, we’re covering the sell side and the inventory these buyers gobbled up during July. Below you’ll find information on header dominance, top performing ad units, and how CPMs by auction type compare. Header Share of Total ...continue reading

Aug 04

IX Perspectives

June 2016 Market Review: In-House’s Push and Header Tag Impression Dominance

The fact that Index Exchange is a living, breathing, ad marketplace is a huge part of why it’s so interesting to work here. Our view of the exchange between publishers and advertisers is pure – we see which advertisers rely on programmatic month over month and how the programmatic market values the inventory the publishers ...continue reading

Jul 07

IX Perspectives

Header Tag-Based Selling Is More Than Just A Trend

The waterfall worked well in the early days of programmatic – it facilitated the notion of programmatic as a clearinghouse for remnant inventory. Advertisers who set up direct deals with publishers saw available inventory first (all of it, especially the really good stuff) and made the decision to buy or pass. They would usually secure the ...continue reading

Mar 24

IX Perspectives

Super Tuesday in Review – Hillary Spends Most

Unless you are living in a cave without electricity in a completely isolated part of the world, you probably know this past Tuesday, March 1 was Super Tuesday. If you are living in a cave shut off from the world, you’re missing out on one of the most entertaining elections most of us will likely ...continue reading

Mar 04

IX Perspectives

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