The Drum: Publisher-led platform Concert will let advertisers buy programmatically

Concert, the publisher-led marketplace offering advertising from media brands like Vox Media and NBCUniversal, will now be available to advertisers programmatically. The new programmatic offering is available via a partnership with global ad marketplace Index Exchange. Concert’s programmatic offering will allow advertisers to layer on their own data and audience insights and program advertising with more control across Concert’s ...continue reading

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AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

Index Exchange’s Andrew Casale talks programmatic trends COLOGNE, GERMANY—After years of relying on programmatic pipes and technology to handle digital advertising, complexities and growing concerns about ads appearing alongside controversial content means ad-tech companies need to form trust with marketers. “The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO ...continue reading

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Digiday: A proverbial black box’: Open-exchange auctions have a transparency problem

Supply-side platforms are like the Bermuda Triangle of programmatic, where money mysteriously disappears. The Guardian sued ad tech firm Rubicon Project last month, alleging the exchange didn’t disclose fees it charged advertisers seeking to buy the publisher’s inventory. This case shed light on two big transparency issues on the supply side: It is unclear to a demand-side platform how much ...continue reading

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