Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase

As part of this initiative, White Ops and The Trade Desk will co-locate servers and data centers in North America, Europe and Asia, to scan every biddable ad impression in real-time. This practice is common with high-frequency trading in the financial markets where every millisecond counts. When a non-human impression, known as Sophisticated Invalid Traffic within the advertising industry, is identified ...continue reading