AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights

From breaking new ground in artificial intelligence to promoting digital advertiser transparency, these Young Influentials are shaking up the tech world. For more up-and-coming talent in media, brands and marketing, check out our full list. —Emma Bazilian Andrew Casale President and CEO, Index Exchange  Few established ad-tech entrepreneurs could claim that their careers started as a ...continue reading

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Digiday: Programmatic advertising is preparing for the first-price auction era

Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for. Second-price auctions — where the second-highest bidder determines the sale price of an impression — ...continue reading

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AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

Index Exchange’s Andrew Casale talks programmatic trends COLOGNE, GERMANY—After years of relying on programmatic pipes and technology to handle digital advertising, complexities and growing concerns about ads appearing alongside controversial content means ad-tech companies need to form trust with marketers. “The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO ...continue reading

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Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase

As part of this initiative, White Ops and The Trade Desk will co-locate servers and data centers in North America, Europe and Asia, to scan every biddable ad impression in real-time. This practice is common with high-frequency trading in the financial markets where every millisecond counts. When a non-human impression, known as Sophisticated Invalid Traffic within the advertising industry, is identified ...continue reading

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