Ethical Marketing News: Index Exchange showcase their Programmatic Transparency Campaign by using employees children
Trasparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement.
AdExchanger: AT&T Gets Its Day In Court; BuzzFeed Ramps Up In Programmatic
The company is ramping up its ad tech, with Ads.txt-certified vendors AppNexus, Index Exchange, Teads, OpenX, Rubicon Project and Kargo. “Our core business is still native,” Brown says, citing the company’s long-time bread-and-butter sponsored content revenue. But building and targeting BuzzFeed-branded audience segments based on interests (a cash cow product with social media platforms) is too tempting ...continue reading
Emerce: Emerce Interview with Emily Mourad, VP of Marketing & Communications
The Drum: Index Exchange – Programmatic Transparency
Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will soon take over the entire industry. However, this transition has not been without controversy, with ‘transparency’ one of the catch phrases concerning the sector in recent years. In many cases, advertisers simply don’t know who ...continue reading
IX Kicks off 2018 with Renewed Mission
Wall Street Journal: Ad Tech Firm Sizmek Promises Marketers ‘Total Transparency’ With Digital Ad Buys
Andrew Casale, CEO of Index Exchange, a company that helps online publishers generate revenue through programmatic advertising, said transparency is now “table stakes” in the ad tech ecosystem and Sizmek is among the players setting the bar that will force more to follow.
IX On Air: Featuring Liane Nadeau of Groupe Connect & Tim Sims of The Trade Desk (Part 2)
We sat down at our IX Roundtable for part 2 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look back at the evolution of programmatic ads.
2017 IX All Hands
Earlier this month, IX was proud to hold our annual “All Hands” employee conference in the city we call home, Toronto. Indexers from across the globe were united in our founding location to take time to sync, reflect, and look forward to what’s ahead while honoring and celebrating our founding values: technology, transparency, and collaboration. ...continue reading
Under the Hood with Empower MediaMarketing
IX recently hosted Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing, at our New York City office to engage in an open dialogue about the challenges facing the supply side of digital advertising and what’s next for the programmatic landscape. We were honored to be identified as a leader in the industry, along with ...continue reading
Media In Canada: Adobe draws a hard line for SSPs on transparency
Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”
B&T Magazine: Adobe Muscles Into Media Buying Offering Full Transparency
“Index Exchange has been a leader in transparency from day one,” said Andrew Casale, CEO of Index Exchange. “We applaud Adobe Advertising Cloud for spearheading this initiative and look forward to collaborating with them in the future to help both marketers and publishers better achieve their business objectives.”