Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase
“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading
The Drum: The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought
Will Doherty, Index Exchange, VP of business development, added: “The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying.”
Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google
“There’s a sense that, up until this partnership, that the ad industry has been measuring fraud, but not trying to get rid of it,” says Will Doherty, VP of business development at Index Exchange. “The fear of fraud is holding the industry back, and we have to ensure marketers that the supply chain is secure.”
Exchange Wire: What to Expect from the Digital Media Playground: dmexco 2017
If you’re keen on hearing from some major ad tech players, dmexco is the place for you (outside of ATS London during the same week, of course), with the CEOs of SpotX, PubMatic, Index Exchange, and The Trade Desk, among many others lined up to speak.
Ad Age: Check Your Inbox: Google Warns Publishers Serving Annoying Ads
But unlike Forbes, which violates the Better Ads Standard in several ways, Tronc-owned publications might have relatively straightforward remedies. Andrew Casale, CEO of Index Exchange, a technology company that helps publishers serve ads, said it’s likely that Tronc is only doing “one thing wrong” on its sites and thus should be easy to correct.
Building the Future of Automated Advertising
Over the past year, ad tech has made headway in its endeavor to automate the advertising business. Index Exchange is committed to building the future of this industry to put more control into the hands of publishers as automation takes hold. That’s why we’ve recently invested in the expansion of our physical infrastructure across our nine ...continue reading