A Marketplace Correction Is Coming To Video CPMs

Today’s column is written by Jourdain-Alexander Casale as published by Ad Exchanger https://adexchanger.com/the-sell-sider/marketplace-correction-coming-video-cpms/ 2016 saw header bidding begin to move from display and mobile into video. On the buy side, the demand for premium content escalated, and publishers continued to explore how best to optimize their video inventory. The current market reality is that premium video inventory is in ...continue reading

IX Perspectives