Whiteboard Video: How has header bidding changed the Open Market for buyers?
Media In Canada : How will the IAB’s ads.txt change Canada’s ad fraud conversation?
A new initiative developed by the IAB Tech Lab out of the U.S. could prompt big changes in the Canadian digital advertising industry, according to some in the industry. It’s been dubbed “ads.txt” (and although the extension does refer to advertisements, it serves double-duty as an acronym for “authorized digital sellers”). The tool aims to ...continue reading
Empowering Creatives Through the Power of Data
IX on Air: A Conversation with Frank Kavilanz of Turner
The Future of Creativity is Automation
The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle the industry must overcome. A Cannes highlight for many who attended, check out how thought-leaders in the industry are forging the future of automation and creativity.
Video Header Bidding Does Work and Is Happening Today
It’s not surprising that a shadow of doubt has been cast upon video header bidding in recent days. Historically, new innovations and new ideas cause skeptics to raise concerns about changing current practices – just think of what the horses thought of Ford! This concept couldn’t be more true than in the programmatic world. Header ...continue reading
A Marketplace Correction Is Coming To Video CPMs
Today’s column is written by Jourdain-Alexander Casale as published by Ad Exchanger https://adexchanger.com/the-sell-sider/marketplace-correction-coming-video-cpms/ 2016 saw header bidding begin to move from display and mobile into video. On the buy side, the demand for premium content escalated, and publishers continued to explore how best to optimize their video inventory. The current market reality is that premium video inventory is in ...continue reading
2017 CES x Index Exchange Recap
Index Exchange kicks off #CES2017
CBC Launches Video Header Tag
TORONTO, ON – CBC and Index Exchange, announced today that CBC has enabled header bidding for video. This marks CBC as the first Canadian media publisher to integrate header bidding for video through Index Exchange’s technology. CBC’s partnership with Index Exchange dates back to August 2013. CBC was also one of the first publishers to adopt ...continue reading
Header Bidding Multichannel Constraints
In the last year, header bidding has undergone somewhat of a meteoric rise. While it originated as an alternative to “waterfall” bidding, it has since become a solution in its own right, and its evolution has proved to maximize yield for publishers and even reduce webpage rendering times. Today, the programmatic ecosystem is rapidly expanding ...continue reading