Joe has been involved in the R&D of ground-breaking communications technologies for more than 40 years. His keen interest in microcomputers led him to explore the emerging field of electronic communications in the early 1970s and to later expand his focus to embrace the early Internet, guiding some of the first developments in the digital content space. Joe’s decades of industry experience culminated in the launch of the industry’s first real time online advertising network, Casale Media. His commitment to quality and ethical business practices has helped establish Casale Media, and later Index Exchange, as a trusted, quality-focused leader in the advertising technology industry. Joe graduated from the University of Toronto and the Devry Institute of Technology as an Engineering Technologist in 1974.