Shael Fryer

Vice President, Enterprise

As VP of Enterprise, Shael is responsible for leading the development, integration, and oversight of Index Exchange’s large-scale programmatic solutions for enterprise partners in North America, Europe and APAC. He was responsible for the creation of Index Exchange’s Analyst team which drives pricing optimization, performance tracking, and product training for the company’s global supply partners.

Shael has been with the company since 2005 and was instrumental in educating and transitioning publishers from the legacy Casale Media business to Index Exchange. He oversaw the company’s original IAB QAG certification and continues to supervise platform acceptance criteria that allows premium content in while keeping fraudulent sites out of the exchange.

Shael splits his time between his passions as an avid ultimate Frisbee, poker player and doting father of two wonderful daughters. He has an HBA from the Richard Ivey School of Business at Western University.