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Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google

“There’s a sense that, up until this partnership, that the ad industry has been measuring fraud, but not trying to get rid of it,” says Will Doherty, VP of business development at Index Exchange. “The fear of fraud is holding the industry back, and we have to ensure marketers that the supply chain is secure.”

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