5 Common Misconceptions About Programmatic Video

Download the Whitepaper

5 Common Misconceptions About Programmatic Video

2016 marked the first year that more digital video was transacted programmatically than not.¹ However, many premium publishers remain resistant to exposing their video inventory to programmatic buying. In this white paper, we’ll clear up some of the common misconceptions holding back the adoption of programmatic video and give publishers some tools for approaching this option.

[Published 2017]

Leave a Reply

Your email address will not be published. Required fields are marked *