Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreUpdate: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read moreGoogle Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read moreAs third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
Read moreA privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read moreMediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …
Read moreThe future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …
Read moreIn December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organizations. Ray brings …
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