Addressability Without Third-Party Cookies: Index Exchange Partners with netID

Index Exchange Partners with netID Single sign-on platform increases user addressability for publishers and buyers in a world without third-party cookies DÜSSELDORF/MONTABAUR, September 23, 2020 – Index Exchange (IX), one of the world’s largest independent ad exchanges, is partnering with the European netID Foundation (EnID). In the future, publishers will be able to use the ...continue reading

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ExchangeWire: Index Exchange’s James Prudhomme on Cookies, the ICO, and the NYT

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, ...continue reading

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Revenue Optimisation Through the Implementation and Adoption of Consent Management Platforms 

Since the EU Cookie Directive came into effect in 2011, obtaining consumers’ consent has been an imperative — albeit, sometimes challenging — aspect of all supply chain participants’ monetisation strategies, particularly publishers. GDPR requirements made this all the more imperative, mandating that publishers “unambiguously” obtain consent from consumers in order to use their data in ...continue reading

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