Beet.Tv: Ad ID Consortium Ramps Up In Q2, AppNexus McCarthy Says

The progress has been really good. We’re almost done, kind of completing the consortium set-up as a legal entity with all the right bylaws and agreements,” he says.

“AppNexus is very close to finishing our portion of the tech that helps power it, and Live Ramp has finished their version of the tech, so if AppNexus and Index will go live with Identity Link-enabled supply using the Open Ad ID in Q2, so that’s really exciting.

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