In today’s ever-changing world of TV advertising, it’s crucial to stay ahead of the trends. Insights from the “Future of …
Read moreStreaming TV
Reimagine the future of streaming TV
Reimagine the future of streaming TV
The streaming TV opportunity
Ad-supported streaming is fueling the growth of streaming and connected TV (CTV), creating a necessary and massive opportunity to reach new audiences. By enhancing the immersive TV experience with the power of programmatic, the Index Exchange marketplace delivers improved quality, reach, and revenue to drive higher ROI for you.
11.9M
Australians stream CTV content¹
63.8%
of Australians
have access to at least one streaming service¹
44%
CTV represents 44% of total advertising expenditure in Australia²
Realise the true value of streaming TV
We’re building on our nearly 20 years of programmatic experience to extend the same levels of quality, efficiency, control, and transparency we brought to display to streaming TV and CTV. Designed to meet the unique needs of TV buyers and sellers, our dynamic marketplace enables precise delivery and maximised yield.
Realise the true value of streaming TV
We’re building on our nearly 20 years of programmatic experience to extend the same levels of quality, efficiency, control, and transparency we brought to display to streaming TV and CTV. Designed to meet the unique needs of TV buyers and sellers, our dynamic marketplace enables precise delivery and maximised yield.
Quality
Index partners with leading media owners, marketers, and DSPs to provide access to a diverse spectrum of premium inventory and demand. We review all inventory and ad creatives so you can trust that you’re transacting in an environment that only enhances your brand.
Efficiency and control
Our history of innovation drove us to design a new platform built for efficiency. Our inventory management and curation tools help connect media owners and marketers at scale, resulting in optimised returns and reduced costs.
Custom deals and curated inventory packages streamline access to relevant, addressable inventory to create a vibrant private marketplace and enable more efficient buys.
Transparency
Index continues to lead in bringing accountability and transparency to the streaming TV supply chain–including co-authoring ads.cert 2.0,contributing to the development of OpenRTB 2.6, and providing a receipt for every transaction.
We require all CTV supply to include correctly implemented ads.txt, app-ads.txt, and sellers.json standards so marketers can confidently buy through direct and authorised selling channels, while ensuring media owners preserve the value of their inventory.
Index Explains: Streaming TV
While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.
Watch now“Index Exchange has an unwavering commitment to choice, transparency, and trust which is extremely important in a digital landscape filled with complexity. Their team is always eager to support and provide solutions that help us run our business smoothly. We look forward to partnering with Index for many years to come.”
Deborah Sadler
Digital media, programmatic and ad tech specialist, SBS
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Reach new audiences and drive higher ROI with streaming TV.