In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
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With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …
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As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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