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IAB UK: Back to Basics Guide to Programmatic

Programmatic advertising has completely changed the way that digital advertising is bought and sold, making it more efficient, easier, and effective, when done correctly. However, the sheer speed at which programmatic has caused digital display advertising to evolve, has made it quite a tricky topic to get to grips and stay up to date with.

We, alongside the IAB’s Display & Data Steering Group, have put together this Back to Basics Guide to Programmatic to try and simplify what can be quite an intimidating topic. It’s perfect for all new starters in the industry, as well as those more experienced people who need a refresh, and covers everything from how an ad actually gets to a user through to how to pick the right partner for your business.

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