Seated at the intersection of advertising and technology, Index Exchange was built to make things simple. Our brand mirrors the company’s founding pillars of authenticity, intention, sophistication, and transparency. Like our technology solutions, the Index Exchange brand provides a personalized and approachable user experience. We’re the Ad Exchange that media companies and Marketers trust.
Our choice of colors, like our logo, is intended to express our most cherished ideals. While the squares do this through their structure and order, our colors set the tone of our identity through the emotional response they elicit in our audience.
Also known as the squares, our logo should be the primary presentation of our brand. Built with internal harmony, the squares have a symmetrical relationship between them that signifies growth, motion, and progress. The squares should be used wherever possible, however, when branding in markets where we are less known, the expanded logo should be used.
Our logo is given the space it deserves. Imagine an invisible “bounding box” equal to the height (here shown as “x”) of the logo that surrounds it entirely.
Our full text logo is impactful, and is specifically used when we want to make a statement in international markets or at engagements where we are less known. It is to be used sparingly and when the squares do not suffice.
Our logo is given the space it deserves. Imagine an invisible “bounding box” equal to the height (here shown as “x”) of the logo that surrounds it entirely.
By using the Index Exchange trademarks and other resources on this site, you agree to abide by all guidelines set forth in our Brand Guide - in addition to any and all other Index Exchange rules and policies. If you have any other questions, please feel free to contact us at creative@indexexchange.com.
