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The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply smarter from the start.
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Our ad exchange enables media owners to grow revenue and marketers to reach consumers on any screen, through any ad format.
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Articles
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Innovators Unscripted With Omnicom Media Group
Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Articles
Innovators Unscripted With Scope3
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
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