Brand Resources

Also known as the Squares, our logo should be the primary presentation of our brand. Whenever possible, use this version to represent Index Exchange, except in cases where we’re not well-known or in contexts which are obviously more appropriate for the expanded logo.

While the Index Blue Squares should be used in most contexts, occasionally it becomes necessary to use one of the two monochromatic versions for either readability or printing limitations. Use them sparingly and only when appropriate.

Let It Breathe

Imagine an invisible “bounding box” equal to the height (here shown as “x”) of the logo that surrounds it entirely. Use at least that distance as a reference on how to set margins and other spacing.

Our "R" Is Never Silent

The small “R” enclosed in a circle that sits next to the Squares or our name gives legal notice to potential infringers that our logo and name are legally registered trademarks, and are protected under the law. This version of our logo should be used at all times.

The relationship between the logomark and the logotype is intentional. These elements were combined to create a single object in motion and are only scaled together when used as a standalone mark, with the tiles never altering in arrangement or position. The weight of the square tiles directly corresponds to the weight of the letters in the logotype (as shown below with the letter ‘I’), and can also be used to determine the size of the space between the overlapping tiles.

Let the expanded logo breathe - space around it communicates openness and precison, as with the Squares.

As discussed with the Squares, in most situations the full color Index Blue and Night Sky Black logo should be the default. When, due to readability or printing limitations, that is not practical, one of the two below versions may be utilized. Again, please use them sparingly and only when appropriate.