Brand Resources

Seated at the intersection of advertising and technology, Index Exchange was built to make things simple. Our brand mirrors the company’s founding pillars of authenticityintentionsophistication, and transparency. Like our technology solutions, the Index Exchange brand provides a personalized and approachable user experience. We’re the Ad Exchange that media companies and Marketers trust.

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IX Brand Colors

Our choice of colors, like our logo, is intended to express our most cherished ideals. While the squares do this through their structure and order, our colors set the tone of our identity through the emotional response they elicit in our audience.

  • Ice White
    HEX #FFFFFFR255 G255 B255C0 M0 Y0 K0
  • Index Blue
    HEX #1D428AR29 G66 B138Coated:C79 M52 Y1 K27Uncoated:C100 M75 Y0 K21.3
  • Blue Jay
    HEX #041E42R4 G30 B66C100 M90 Y13 K68
  • Night Sky
    HEX #000000R0 G0 B0C0 M0 Y0 K100
  • Grey Jay
    HEX #AEBECCR174 G190 B204C15 M7 Y0 K0
  • Wintergreen
    HEX #88E5C1R136 G229 B193C41 M0 Y16 K10
  • Bright Sky
    HEX #2CACE2R44 G172 B226 C81 M24 Y0 K11
  • Raptor Purple
    HEX #8259F7R130 G89 B247C47 M64 Y0 K3
  • Viola
    HEX #8F8EF8R143 G142 B248C42 M43 Y0 K3
  • Header Tag Pink
    HEX #DE396ER222 G57 B110C0 M92 Y18 K0

IX Logos

The Squares

Index Exchange Logo - Full Color
Guidelines
  • Also known as the squares, our logo should be the primary presentation of our brand. Built with internal harmony, the squares have a symmetrical relationship between them that signifies growth, motion, and progress. The squares should be used wherever possible, however, when branding in markets where we are less known, the expanded logo should be used.

  • Let It Breathe

    Our logo is given the space it deserves. Imagine an invisible “bounding box” equal to the height (here shown as “x”) of the logo that surrounds it entirely.

Expanded Logo

Index Exchange Expanded Logo - Full Color
Guidelines
  • Our full text logo is impactful, and is specifically used when we want to make a statement in international markets or at engagements where we are less known. It is to be used sparingly and when the squares do not suffice.

    Our logo is given the space it deserves. Imagine an invisible “bounding box” equal to the height (here shown as “x”) of the logo that surrounds it entirely.

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  • Using These Resources

    By using the Index Exchange trademarks and other resources on this site, you agree to abide by all guidelines set forth in our Brand Guide - in addition to any and all other Index Exchange rules and policies. If you have any other questions, please feel free to contact us at creative@indexexchange.com.