Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.  Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading

Case Studies