IX Continues its Expansion in Germany with The Morning Bash Roadshow
2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading
Discover Index Exchange’s Culture
Programmatic Trends in Australia & New Zealand
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading
How IX Powers Advertisers on Cyber Monday
What’s Next for Index Exchange?
A Conversation with CBS Interactive
A Conversation with IBM Watson Advertising
The Road to Identity
The Advertising ID Consortium is an open ID solution that provides privacy-conscious, people-based interoperability for the advertising ecosystem. Members of the Consortium met in Cannes to discuss what the future holds for an open and standardized pool for cookie and device ID’s.