Exchange Wire: Driving the Industry Forward with Collaboration

 In this piece, members of the IAB’s Display Trading Council – in particular Adform, Index Exchange, Integral Ad Science, PubMatic, and Rubicon Project – discuss the importance of industry collaboration and the steps that need to be taken in order to achieve it. The IAB strongly believes in building a long-term future for digital advertising. Only when the industry joins forces for a unified mission will this be achieved.


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