Success Stories: Fitbit
Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit looked to Index Exchange and LiveRamp.
To prepare for an internet without third-party cookies, Fitbit turned to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.
Specifically, Fitbit leveraged LiveRamp®’s integration with Index Exchange via Matched Audiences™ to reach their high-value audience with a deal ID built to leverage the LiveRamp Authenticated Identity Infrastructure. This integration meant that Fitbit could match their audience with high-quality publisher inventory without the need for third-party cookie syncs.
Via a test that compared reaching audiences through cookies and through LiveRamp, the latter was found to yield significantly improved business outcomes. Fitbit was able to:
- Achieve 2x higher return on ad spend (ROAS)
- Decrease cost-per-page view (CPPV) by 34%
- Increase average order value (AOV) by 13%