Case Studies

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: Fitbit

Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit looked to Index Exchange and LiveRamp.

The Opportunity

To prepare for an internet without third-party cookies, Fitbit turned to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes. 

The Solution

Specifically, Fitbit leveraged LiveRamp®’s integration with Index Exchange via Matched Audiences™ to reach their high-value audience with a deal ID built to leverage the LiveRamp Authenticated Identity Infrastructure. This integration meant that Fitbit could match their audience with high-quality publisher inventory without the need for third-party cookie syncs.

The Outcome

Via a test that compared reaching audiences through cookies and through LiveRamp, the latter was found to yield significantly improved business outcomes. Fitbit was able to:

  • Achieve 2x higher return on ad spend (ROAS)
  • Decrease cost-per-page view (CPPV) by 34%
  • Increase average order value (AOV) by 13%

Read the full case study to learn more about this integration between Index Exchange and LiveRamp, and how people-based marketing can thrive in a cookie-less future.