AdExchanger: IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers

The IAB Europe consent standards were created primarily by advertising technology companies, with contributions from AppNexus, MediaMath, Index Exchange, Oath, Conversant, Quantcast, Sizmek and DMG Media, a British newspaper publisher.

And the framework’s backers may have their work cut out when it comes to getting scaled adoption from publishers.

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